Embedded finance leadership that compounds enterprise value.
For PE-backed and multi-entity businesses — we move your finance function from scorekeeping to value creation, one discipline at a time.
95%+
forecast accuracy
75%
faster close
5–24×
ROI on Strategic FP&A
$2.5B+
transactions led
STRATEGIC FINANCE · FP&A · VALUE CREATION
THE PROBLEM
Why portfolio companies struggle to scale finance
Most finance functions grow slower than the business they serve. The symptoms are predictable — and expensive.
01
Reporting, not strategy
FP&A explains the past instead of shaping capital, pricing, and resourcing decisions.
02
80% of time on manual work
Teams burn cycles on data gathering and spreadsheets.
03
Liquidity blind spots
EBITDA chased without real-time cash, working-capital, or runway visibility.
04
Fragmented planning
Sales, ops, and finance plan separately and debate whose numbers are right.
05
Finance–ops silos
No shared metrics or accountability; planning becomes reconciliation.
06
Overextended leaders
Finance stuck firefighting, no capacity for scenarios or sponsor reporting.
07
Not exit-ready
Slow close, weak controls, inconsistent data erode QofE strength and valuation.
08
Ungoverned AI & weak data
Shadow tools and unreliable data; speed without controls.
THE FRAMEWORK
The Value-Creation Operating System
Finance isn't rebuilt in one leap. You move up the path one discipline at a time — and make each gain permanent before the next. Most PE-backed companies start at Stage 1.
Stage 1
Scorekeeper
Measure & Disclose
See the leaks. Clean books, a faster close, and a single source of truth.
WHAT WE BUILD
Close acceleration · WACC & capital mapping · first dashboards
Stage 2
Operator
control & stabilize
Stop the leaks. Owners, policies, and control gates on every destroyer.
WHAT WE BUILD
Driver-based forecasting · ROIC hurdle gates · Integrated Business Planning (IBP) rhythm
Stage 3
Strategist
Get ahead of them. Decisions modeled before value moves, not explained after.
model & optimize
WHAT WE BUILD
13-week rolling cash · pricing architecture · ROIC/WACC scorecard
Stage 4
Value Architect
Prove it to a buyer. Governed AI, exit-ready data, and a value narrative that survives diligence.
protect & COMPOUND
WHAT WE BUILD
Governed AI reporting · exit-ready data room · QofE narrative
Capabilities today. Value tomorrow.
HOW WE HELP
Senior finance leadership, built into your business
We don't stop at recommendations. We build the models, reporting, and structure that turn strategy into measurable value.
Embedded Finance Leadership
Acting as your senior-most finance leader or partnering with your CFO.
FP&A, Budgeting & Forecasting
Driver-based plans, rolling forecasts, and an AOP tied to strategy.
KPI Dashboards & Performance
Metrics leadership can act on — margin, cash, working capital, ROIC.
Finance Transformation & Close
Close acceleration, process and control redesign, automation.
Systems & ERP Readiness
A single source of truth — chart of accounts, dimensions, data mapping.
M&A, Diligence & Value Creation
Diligence readiness, integration, and exit-ready reporting.
Embedded CFO / Finance Leader
On-site or remote senior finance leadership for sponsors, CEOs, and CFOs.
Three ways to work together
ERP readiness, close acceleration, forecasting rebuilds, dashboards, M&A integration.
Project-Based
HOW WE ENGAGE
Advisory & Board Support
Ongoing support for founders, CEOs, CFOs, boards, and sponsors navigating change.
Ex-GE · Coca-Cola · Investment Banking
MBA, Finance & Accounting
ABOUT
Sevilay Alan, CFA
FOUNDER & MANAGING DIRECTOR — STRATEGIC FINANCE & FP&A
I bring in strategic finance leadership with 20+ years driving FP&A transformation, operational performance, and value creation for PE-backed, middle-market, and multi-entity businesses across industrials, manufacturing, technology, professional services, and CPG.
I step in as embedded finance leadership — partnering with the CFO or leading the function directly — to clean up the books, rebuild reporting and forecasting, and design the finance operating model a business needs to scale and compound value.
$2.5B+ M&A & capital markets
Many PE-backed and multi-entity businesses grow faster than their finance function. The books aren't clean, reporting is fragmented, forecasts can't be trusted, and leadership has no reliable view of profitability, cash, or value creation.
REFERENCES
What colleagues and leaders say
“
"An intelligent investment professional and a real team player — always willing to share and support the people around her. Her professionalism and passion to make a difference are extremely inspiring."
Liping Qi, CFA, MBA
Chief Financial Officer & Board Member, MicroSurgical Technology
“
"Given her background, Sevilay has a deep understanding of financials and the value drivers in every transaction — and is always willing to help and develop others, even under a significant workload."
Marius Swart
Venture Capitalist, Pace Ventures
“
"Sevilay is very astute at identifying industry trends, acquisition targets, and financial analysis — imaginative, with the right amount of edge. Very professional, and excellent with executive communications."
Melanie Cook
Board Director & Executive Advisor
More recommendations on LinkedIn →
GET STARTED
Where does your finance function sit today?
Book a Strategic Finance Diagnostic — five dimensions, scored honestly, with the one move that matters next. Tell us about your business and we'll be in touch.